The millions of people who don't get murdered each day aren't news. The few who do are. You've probably heard the cliche "no news is good news. Human interest: This is a little hard to define, but the general idea is that people are interested in other people.
Taking a glimpse at somebody else's life appeals to a voyeuristic part of human nature. A fire burning down an empty building doesn't have nearly the human interest of a fire that burns somebody's home, leaving a family homeless or killing somebody.
We identify with other people, and that's part of what gives a story human interest. Prominence: This is part of human interest. People are more interested in famous people than in non-famous people. With news organizations convinced that ever-shortening attention spans require ever-shorter stories, it is difficult for a reporter to get the space and time necessary to tell a story right….
The evidence suggests that attracting audiences by being merely engaging will fail as a business strategy for journalism over the long term for three simple reasons. The first problem is that if you feed people only trivia and entertainment, you will wither the appetite and expectations of some people for anything else….
Finally, the infotainment strategy is faulty as a business plan because when you turn your news into entertainment, you are playing to the strengths of other media rather than your own. Why would it want to? The value and allure of news is different. It is based on relevance. Building habit with young people. The study also shows that unders tend to access news throughout the day, often via social media, but also pick up some habitual and direct usage patterns especially in the mornings.
Despite concerns about fragmented attention, a number of interviewees also described reading longer news items at the weekends or listening to in-depth podcasts in the evenings. Four key news moments are described in the report dedicated, updated, time-filler, and intercepted , as are four types of news consumer Heritage News Consumers, Dedicated News Devotees, Passive News Absorbers, and Proactive News Lovers.
The impact of the various media is also investigated in the report, revealing key roles, usage, pros and cons of platforms including Instagram, Facebook, Twitter, Reddit and podcasts.
Recommendations for media companies. The report offers a number of suggestions for how to produce content and formats that might engage younger audiences. It arrives at three core conclusions:. Report lead for Flamingo, Matthew Taylor comments:. A reporter can also use maps, calculators, and other software to establish relevance. Calculators allow readers can plug in their own data to determine how rising or falling interest rates might affect their auto loans or mortgages.
And crime maps not only help people determine where incidents are occurring, but figure out how alert they should be. Finally, for a story that is obviously relevant, data can serve as an exclamation point. Weekly roundup — A model for community-led reporting, a new platform for independent journalists, and a look at Twitter Blue.
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