Why apple company

Apple's new processors are based on the ones used in iPhones and iPads, making them more energy-efficient. The new chips have the potential to give Apple's laptops longer battery life and more processing power than PCs. That will dramatically expand the number of apps available on the Mac and make it more competitive with PCs.

There is a fairly good chance that you are reading this article either on an Apple device or with one near you. Maybe you are doing it on a MacBook Air while listening to an iPod touch and occasionally glancing at the newest Apple Watch for alerts from your iPhone. That's why the company has such a powerful brand and lofty stock valuation. The marketing helps, and the media and fan frenzy never hurt.

However, it is the quality of the products that drive Apple's success. Add to this the iEcosystem that makes it much easier to stay with Apple than try something new, and you have a company with what Warren Buffett called an economic moat. It should not be surprising that Buffett invested heavily in Apple. Economic Research Council. Massachusetts Institute of Technology. Securities and Exchange Commission. Smithsonian Magazine. The Washington Post.

The New York Times. The Los Angeles Times. Top Stocks. Tech Stocks. Your Privacy Rights. To change or withdraw your consent choices for Investopedia.

At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification. I Accept Show Purposes. Your Money. Personal Finance. Your Practice. Popular Courses. Business Company Profiles.

Table of Contents Expand. From Apple I to Steve Jobs 2. The iEcosystem. The Post-Jobs Era. Apple in the 20s. The Bottom Line. Apple went public in , but Jobs eventually left—only to triumphantly return several years later. Apple's success lies in a strategic vision that transcended simple desktop computing to include mobile devices and wearables.

Both performance and design are key drivers of the Apple brand and its ongoing success. Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

Develop and improve products. List of Partners vendors. Barbara Farfan. Updated November 20, Apple is dedicated to the empowerment of man—to making personal computing accessible to each and every individual so as to help change the way we think, work, learn, and communicate. In " Brand Revitalisation and Extension ," a chapter in the book " Brands: The New Wealth Creators ," Andrew wrote that the mission statement sprang from the company's brand vision statement: Man is the true creator of change in this world.

As such, he should be above systems and structures, and not subordinate to them. Featured Video. Palinisms: Sarah Palin's Dumbest Quotes. Your Privacy Rights. To change or withdraw your consent choices for LiveAbout.

At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data.

Links to digital content are provided when available. These freely available online resources provide more information on Apple's history and the current state of the company. Additional works on this topic in the Library of Congress may be identified by searching the Library of Congress Online Catalog under appropriate Library of Congress subject headings.

Choose the topics you wish to search from the following list of subject headings to link directly to the Catalog and automatically execute a search for the subject selected. Please be aware that during periods of heavy use you may encounter delays in accessing the catalog. For assistance in locating other subject headings that may relate to this subject, please consult a reference librarian. Search this Guide Search. This Month in Business History. The Founding of Apple Computers, Inc.

Carol Highsmith, photographer. Passersby outside an Apple computer store in the Washington, D. Library of Congress Prints and Photographs Division. Print Resources The following titles link to fuller bibliographic information in the Library of Congress Online Catalog.

U64 K63 An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

A5 E87 This book tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. It is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.

U62 E45 Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR.

In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people and what every manager can learn from Jobs about motivating people to do the best work of their lives. U64 A There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born.

The book traces the development of the Macintosh, from its inception as an underground skunkworks project in to its triumphant introduction in and beyond. J63 I83