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Requires merely an Inkjet printer with normal inks. Includes free UK delivery and no questions asked money back guarantee if you are unhappy with the results. A wide range of our high end photo papers and creative papers bundled in promotional packs of Buy 1 get 1 Free and combinations designed to offer even better value for money.
While the sale category will stretch across the month, products will be removed and others added depending on stock levels. A Swedish artist and lithographer, Orin worked at Hallmark Cards in Kansas City for ten years before moving his family to Colorado Springs for the cooler climate and a change.
He designed ten Christmas cards, which he displayed in a simple, black photo album from Woolworth's and presented for sale to card shop owners in Colorado Springs. He also marketed Christmas cards to local companies and printed their names inside the cards.
The early years of the business were a constant struggle. The Loos operated the business from their home with a printing press in the basement. Orin used the family sunroom for an art studio and office and Mariam filled orders at the dining room table.
In Orin sold a 40 percent interest in the business to Danforth Killips, an investment banker in Evanston, Illinois. Mariam started the mail-order end of the business in while trying to find a market for Orin's boxed note paper, called Post-a-Notes. She decided to try promoting card and stationery sales as a fund-raising activity for nonprofit organizations by offering the products at a low wholesale rate.
Mariam mailed product samples to more than church groups, primarily women's groups. The response was enthusiastic and the company's mail-order business took shape. Mariam added decorated recipe cards and designs to the note paper, eventually developing four designs each.
She used an outside printer and boxed the orders at home. The Loo children delivered the orders to the post office after school. The stationery and direct mail-order businesses grew and by the Loos regained complete ownership of the company. The two operations continued to operate from the Loo home until , when they relocated operations for the first time. The Loos' two sons, Dusty and Gary, joined the company in and , respectively. Current added new products, such as post cards, personalized stationery, calendars, posters, children's storybooks and coloring books, as well as gift items and home decorations, with many items being produced by the company.
Continued growth required two more moves, until the company settled into new headquarters on Stone Road in The company expanded that facility twice within three years, adding 45, square feet of space for manufacturing and warehouse facilities, including a four-color press for in-house production.
The executive offices were relocated to the new addition and the original offices were used for an art studio and a data processing center. The structure of the company changed after Orin Loo retired in The two companies merged and the mail-order business took the name Current, Inc. Mariam chose the name for its implication of being contemporary.
Eventually, the company dropped Looart and used only the Current name. The company also changed through the acquisition of American Stationery Company of Peru, Indiana. The addition of more than 40 direct mail-order products, including personalized stationery, Christmas cards, and related items, nearly doubled Current's annual sales.
When Mariam retired in , her children persuaded her to write a cookbook for the company's mail-order catalog. Using her own family recipes, she wrote Mariam B. Loo's Family Favorites.
The cookbook sold more than , copies, prompting Mariam to write another cookbook. She rented a test kitchen from a local cooking teacher whom she hired to test recipes. After a visit to the test kitchens of Betty Crocker and Sunset magazine, Mariam added two more home economists and two more test kitchens where new recipes were created for more than a dozen more cookbooks over the next decade. The cookbooks featured economical, family cooking; titles included Meals of Many Lands, with recipes that children could prepare.
Mariam also designed 17 recipe calendars. By the late s the company required additional operating space and constructed a new facility on Woodmen Road on acres. Completed in , by Current doubled the warehouse space. The company set up a fast and efficient order-filling system involving 4, feet of conveyer belts that transported shipping boxes to employees who filled the orders from computer-generated order forms. The company grew dramatically in the early s.
Hoping to broaden its customer base beyond women over 30 with children, Current doubled its product offering in the Christmas catalog to more than items, most of them produced by Current.
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