Ducati has factories in Italy, Brazil, and Thailand. The ones in Brazil and Thailand are used for assembly only. At the factory in Italy, there is a rather unusual set up in relation to the assembly lines. There are two assembly lines and one is dedicated to producing Ducati motorcycles for the United States and the other is for the assembly of motorbikes that will be sold in all other areas of the world.
The first motorcycle produced by Ducati was a success and they wanted to expand this side of the company further. At that time, there was a change in market trends towards larger motorcycles and Ducati responded to this. They decided to launch two bikes at the Milan show in early The first was their already established 65TS cycle.
The second was their new Cruiser, which was a four-stroke motor scooter. The Cruiser was initially well-received and described as the most interesting new machine at the show in Milan. However, it was not a great success and Ducati sold only a few thousand of the Cruiser over the next two years. This led to Ducati deciding to cease production of this model. Ducati realized that it was beginning to have two very separate sections to the business.
There was the electronics element of the company that was well-established and there was a growing demand for the motorcycles they were producing. For this reason, they decided to split the company into two entities in Ducati Elettronica was the entity that covered their electronics line of products while Ducati Meccanica SpA was the part of the business responsible for the manufacture of motorcycles.
The latter was headed by Dr. Giuseppe Montano and he led the modernization of the factory to accommodate the fact that they were producing as many as motorcycles each day by At various points since this company was founded, they have become a part of motorcycling history. One of the most significant achievements of Ducati was in the s when they created the Mach 1 and this not only established them as a serious motorcycle brand , it also put them in the motorcycle history books.
At that time, the Mach 1 was the fastest cc road bike available on the market as it could achieve a little over miles per hour. One of the most successful and popular bikes that have ever been produced by Ducati is the Ducati Monster. They first began producing the Monster in It was designed by Miguel Angel Galluzzi and it is described as a muscle bike. There are eight variations of this model available; , , , , , , S2R, and S4R. This bike is characterized by its exposed engine and frame.
Since production of the Ducati Monster began, they have sold over , of this model. One of the most popular attractions in Bologna is tours of the Ducati factory. SO much so that they also built a museum on the same site that is dedicated to the history of the company and is filled with many artifacts relating to the production process and some of the best examples of their bikes from throughout history.
The attraction is so popular that it is estimated that over , people have enjoyed a tour of the factory and the museum since One of the reasons that Ducati owners have chosen a motorbike from this brand is that they want a powerful bike and they love the roar that this brand produces when they accelerate and the power kicks in while they are riding.
However, this is an element of the riding experience that is missing in the bikes that are sold in Japan as these are significantly quieter. This is because the cars that are manufactured for the Japanese market are fitted with a different exhaust system than the motorcycles produced for the rest of the world so that the bikes comply with Japanese rules and regulations relating to the manufacture of motor vehicles.
Ducati has a long history of involvement in the biggest motorsport events in the world and they first became involved in racing in Since then, their motorcycles have been ridden by some of the greatest professional riders of all time. Ducati is a serious competitor at these events and they have topped the leaderboard in many championship events. Ducati has also won this championship twice as the manufacturer.
The total number of victories achieved by Ducati is over twice the number of victories achieved by the next best competitor at these events. We use cookies to help you get the most out of our website and to improve our communication with you. Select your personal preference here:. For detailed information on cookies and tracking tools used, please refer to our privacy policy or cookie policy.
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You can revoke your consent at any time with effect for the future. Information on the individual cookies used and the possibility of revocation can be found in our privacy policy and in the cookie policy. The Italian motorcycle brand Ducati was founded in and has been part of the Volkswagen Group since It produces top-of-the-range motorcycles in Bologna. The models Ducati launched in include the Panigale V4 R, the Monster Stealth, two versions of the Multistrada and four upgraded members of the Scrambler family.
In Ducati will launch the Streetfighter V4 and the Streetfighter V4 S in addition to three new models from the Panigale family, among others. The Icon Dark model will also expand the Scrambler family. One of the most popular attractions in Bologna is touring the Ducati factory, so much so that they also built a museum that is dedicated to the history of the company and is filled with artifacts relating to the production process and some of the best examples of their bikes throughout history.
Hundreds of thousands of people have visited the museum since it opened in National identities are closely tied to both the imagery used by motorcycle brands and the feelings they evoke. If you want to conjure a vision of America, a Harley-Davidson might come to mind; Triumphs are as British as a cream tea, and Ducatis are the epitome of Italian passion. But these days companies are setting up manufacturing or assembly plants all over the world.
Ducati has three manufacturing plants located in Italy, Thailand and Brazil. In Italy, there are two assembly lines: one dedicated to producing motorcycles for the United States and the other for bikes that will be sold in other areas of the world.
Most companies in the motorcycle and car industries use a wide range of technology and automatic assembly lines to manufacture their products. Ducatis are carefully made by hand using skilled workers. There is someone responsible for each stage of the process, and documentation relating to the production of every single bike that leaves the factory.
In a production line, partially built bikes progress from station to station as components are bolted on until the finished machine roars into life.
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