Supreme was one of the first to build the bridge between streetwear and skatewear, taking a significant step in making the leap by creating its first collaborative shoe with the Vans Old Skool, which came in simple white, grey, and camo colorways.
Fun fact: The first project Brendon Babenzien worked on when he was hired at Supreme in was to design colorways of Vans. Supreme wasn't the first to introduce them, but what can't be denied is the effect Supreme's camp caps have had on streetwear and the brand's counterparts.
The box logo tee and camp cap pretty much go hand-in-hand in terms of historical reverence, all starting with the drop that included the leaf camouflage iteration. It all took off from there. Supreme's pulse to the street was apparent, but the limited release of this inch cruiser bike, handmade by Brooklyn Machine Works, just solidified how in-tune to youth street culture they were. Only three dozen were made and sold, one of which was purchased by Eric Clapton, so unless you and Clap are homies, this will not be in your possession anytime soon.
The box logo T-shirt was slowly becoming the brand's Michelangelo-esque masterpiece with different iterations keeping the momentum going. But it was this Jackson Pollock version that may have started a revolution. It was apparent the brand liked to mix various aspects of culture, featuring re-appropriations of Warhol or the likeness of Basquiat on their tee.
But using Pollock's "Number One" artwork within that tiny rectangular area begged the question; are they mocking or paying homage to the culture behind the piece? This was the subversive power of streetwear that pervaded the arena, with Supreme leading the way. Supreme had, and still has, no shame when it comes to re-appropriation—we see it in its designs every single season.
But this notion didn't truly gain recognition until the brand took Louis Vuitton's famed monogram-print and stamped it on its skate decks, box logo T-shirts, beanies, stickers, and hats. The message Supreme was sending probably isn't as deep as one may think. But it symbolized its sneering rebellion towards the upper-class by throwing something as reputable as the LV monogram on a deck that was going to get scuffed to shit.
Needless to say, LV didn't take much liking to this bite, resulting in the immediate removal and destruction of the remaining decks. So, if you managed to get your hands on one, you are sitting on a gold mine. To this day, Supreme doubles as a gallery that exhibits the work of rising talents within contemporary art today. Kudos to anyone who brought this KAWS deck and actually skated it.
Even though the collaborations with Vans were hands-down successes, Supreme also understood the importance of Nike SBs to skaters and streetwear heads. Nike was a powerhouse on its own, but the emergence over the years of its skateboarding program is directly correlated to this Jordan-inspired Dunk Low. The iconic cement print paid homage to the Jordan I, which was hugely popular in the skating and streetwear world.
Needless to say, these became a grail item in the culture that many have tried to recreate. Surprisingly, the collaboration only arrived after both brands briefly butted heads with each other.
After one successful collaboration with Nike SB, why not do another? This time, the highly-covetable kicks in the form of a Dunk High featuring a faux croc print and metallic star print, which was utilized on other items to complement the shoes, including a beanie and a hoodie.
The first release with Nike SB in caught everyone's attention, but this drop took the momentum to turbo speed. Back in , Supreme crew members slapped a Supreme box logo sticker onto a Calvin Klein ad featuring the lovely Kate Moss.
The squad was paying homage to the ad and placing their sticker on it as a form of respect. Calvin Klein didn't see it this way, and the company filed a lawsuit. Almost 10 years later, Supreme turned that whole situation on its head by releasing the ad, with the sticker, on a T-shirt, perfectly embodying the witty "zero fucks given" attitude that lies at the center of streetwear's collective mentality. Rammellzee was one of first artists to ever collaborate with Supreme and for good reason.
His original creations were visual crack. The limited backpacks the artist created for Supreme in is evidence of that. To find these one-of-a-kind graffitied bags, you'd have to pry from someone's cold dead hands. In the same year that saw the first photo series T-shirt with Kenneth Capello's "Raekwon" shoot and a Larry Clark collaboration, this bag definitely faced some tough competition.
But the zeal that collectors have for it, and its classification as a true work of handpainted art, makes it the best item Supreme dropped that year.
Supreme x Honda x Fox Racing Sweatshirt. Jacke mit Gore-Tex-Riemen. S, XL. L, XL. T-Shirt mit Logos. L, XXL.
Supreme x Champion 'Stay in School' Sweatshirt. Bandana faux fur jacket. T-Shirt mit Print. Supreme x Nike Lederanorak. T-Shirt mit kleinem Logo. Supreme x Stone Island Steppjacke.
Stack T-Shirt. M, L, XXL. Kapuzenpullover mit Logo. T-Shirt mit Logo. Supreme x Lacoste Sportjacke. Number One Hoodie. Supreme x The North Face Jacke. Lacoste x Supreme Velours-Sweatshirt.
Supreme Love Hoodie. Kaws Chalk Hoodie mit Logo. Shop Brooklyn Hoodie. Supreme x Hanes Thermo-Langarmshirt. Pullover mit Logo. FTP Arc Hoodie. Sweatshirt mit Logo.
Consumers who are keen to get their hands on Supreme clothing have a few options. New releases tend to sell out exceptionally quickly, so consumers need to be quick off the mark to obtain their desired pieces. Another alternative for purchasing Supreme clothing is through third-party retailers. Many people buy Supreme clothing with the intention from the start to sell it on, confident that fans of the brand will fork out much more than the original retail price to score their coveted gear.
Much higher markups are not the only thing to be aware of with regards to third-party purchases. There is also the additional risk of counterfeit merchandise being sold through third-party retailers, so consumers should bear this in mind when considering purchasing through a third-party retailer.
Supreme has seen exceptional success from its skater shop roots to a globally recognized streetwear brand. Its huge fan base is passionate and dedicated to the brand, as evidenced by the extreme speed with which new clothing drops sell out, not to mention the expensive resale prices that Supreme clothing goes for.
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