What is snapchat app

Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. After launching in and releasing the Stories function in , Snapchat has grown to become one of the top social media platforms in the world. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality AR , and much more.

Pretty cool, huh? New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. Source: Statista : Distribution of Snapchat users worldwide as of July , by age and gender. If your target audience is under 34, Snapchat might be the perfect platform for your business—especially if you operate in the direct-to-consumer market. Snapchat is brimming with features that will help you drive audience engagement and build brand awareness.

Snap Available to all users since day one, a Snap is a picture or video that you send through the app to one or more of your friends. A video snap can be a maximum of 60 seconds long known as a Long Snap. Stories stay on the app for 24 hours before being deleted. Snapstreak A Snapstreak or Streak tracks how many consecutive days you and a friend share Snaps. Filter A Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or other special effects.

Filters can change based on special events or holidays, location, or time of day. Lenses Lenses are where AR comes into play. Snapchat Lenses allow you to add 3D special effects, objects, and characters to your photos or videos. Unlike filters, you use lenses while you are taking a Snap. Geofilter Similar to Filters, Geofilters are unique to your current location. To enable Geofilters, you have to turn on your location in Snapchat. Snapcode Snapcodes are unique QR-style codes that you scan to add friends or access features and content on Snapchat.

Each user is automatically assigned a Snapcode, and you can create additional Snapcodes that link to any website. Memories Memories are Snaps and Stories that you can save for viewing later, rather than allowing them to disappear. Think of Snapchat Memories as your personal photo album that you can view anytime. Perfect for businesses, publishers, and content creators looking to increase engagement and build brand awareness. Snap Map Snap Map shows your location and the locations of all of your friends.

You can view Snaps submitted to the Snap Map from across the world. You can access Context Cards by swiping up on a Snap or Story. Bitmoji A Bitmoji is a cartoon avatar that represents you. Fully customizable in the Snapchat app, Bitmoji allows you to add personality to your profile and account. Cameo Not to be confused with the celebrity messaging app of the same name, Snapchat Cameos are animated gifs that you can customize with your face and send to friends.

Think of Spotlight as a place to share your best content in the hope that it goes viral. The best of Snapchat. Happy Snapping! Snapcash Powered by Square , Snapcash is a fast, free, and easy way to send money to your friends via the Snapchat app. To do so, follow these steps:. Think of the camera screen as your home screen. Here, you can take Snaps, send Snaps, and navigate to other areas of the app:.

On the right side of the Camera Screen is a toolbar. Here, you can control camera settings such as flash, switch between front or back-facing camera, set a self-timer, adjust the focus settings, and add a grid to your camera screen for more accurate Snapping. For individual chats, messages delete automatically once you both leave the conversation. Group chat messages are also deleted after 24 hours. App Privacy. Information Seller Snap, Inc. Size Compatibility iPhone Requires iOS Price Free.

Family Sharing With Family Sharing set up, up to six family members can use this app. Featured In. You Might Also Like. Video Star. Candy Camera. Dubsmash - Videos for everyone. Here, you can view and reply to messages from your contacts. Tap here or swipe left to view Stories , which make it easier to share with all of your friends at the same time. You'll also find news stories from various websites here.

Tap here to save the current photo to your Snapchat Memories. While most of the things you share on Snapchat are temporary, this feature allows you to save your favorite photos and videos and view them later.

The best way to learn about all of Snapchat's features is simply to start using the app. So what are you waiting for? Go download this app and start sharing some silly photos today! Camera Flash Tap here to turn your camera's flash on or off. Profile Tap here to view and edit your profile picture , add friends , adjust your settings , and more.

Switch Camera Tap here to switch between the front- and rear-facing camera on your smartphone. Inbox Tap here or swipe right to view your inbox.