This helps support our journalism. Learn more. Think of the Roku Express like the Express Checkout at the grocery store—easy, but somewhat limited if you've got a big order. It has the same Roku menus and channels as the other boxes, but it lacks extras like voice search and the ability to control your TV's volume from the remote.
The remote control uses infrared IR to communicate instead of another wireless standard , so it must be in the visual sight of the Roku box to work. There's power and volume control on the remote, as well as voice search. You can even use your voice to spell out long email addresses that are frustrating to type with a remote. There are better and more capable Rokus you can buy for modern 4K TVs, but get this one if you want to spend as little as possible.
That just means it has four times more pixels on its screen than a standard HD television. HDR High Dynamic Range means that scenes like sunsets look brighter, while shadows are darker—in other words, you get better, more realistic contrast. The Streaming Stick Plus is the best Roku for most people.
A second cable plugs into a USB port to provide power. It has voice search, TV volume and power control, and dual-band Wi-Fi that has a longer range and can connect to 2.
This is particularly handy for folks living in city apartments, where the many nearby Wi-Fi networks can interfere with your signal. Last edited by kc8pql on Fri Apr 29, pm, edited 1 time in total. Quote 3 Fri Apr 29, pm well since you are looking at developing a sales pitch I would go with the more impressive sounding "over a million!
Quote 4 Fri Apr 29, pm If I remember the interview with Anthony Wood I heard correctly, they are on track to sell another million this year. Contact stratcat Quote 5 Fri Apr 29, pm it's somewhere between 1 million and 1 billion, really it is.
But Roku is no longer just about selling end-to-end devices with its own hardware. The company is licensing its software to serve as the operating system for Web TVs. Asian manufacturers Hisense and TCL are selling Roku-powered TVs that have all the capabilities of streaming along with connecting to whatever cable box, game console or Blu-ray player a consumer uses.
It's similar to a model that Google and Yahoo have unsuccessfully tested. Growing faster than its hardware or licensing business, Wood said, is the company's advertising unit. Roku is showing display ads on its main menu, promoting films like "Dawn of the Planet of the Apes" or "The Lego Movie.
There are a couple big reasons. As more and more of Roku's user base uses its smart TVs instead of its streaming sticks or set-top boxes, Roku should be able to monetize those users at a better rate. First and foremost, owning the smart TV operating system leads to higher engagement with the Roku platform. Every time a user turns on their TV, they're greeted with the Roku home screen, which naturally leads to higher engagement than if users have to switch inputs to their Roku device.
Additionally, Roku offers a service called More Ways to Watch on its smart TVs, which auto-recognizes the show a user is watching on linear television and shows ways the user can stream the same show from the beginning of the episode -- or even the beginning of the series -- if they're so inclined. That feature moves users from regular TV watching to streaming seamlessly. The second way Roku TVs produce more value than players is through the amount of data Roku is able to collect on users.
As mentioned, Roku is able to detect the content its smart TV users are watching, whether that's on Roku's platform or on linear television.
It can even tell what ads users have seen on linear television using the same technology as More Ways to Watch. That additional data can make its streaming video ads more valuable for users on its smart TVs. Most recently, Roku is testing showing ads during linear TV commercials.
That opens the door to a much bigger revenue opportunity that's completely inaccessible through its players. First, more and more streaming competitors are entering the market. The growing number of options for consumers should lead to greater engagement on Roku and more people cutting the cord in favor of streaming. More streaming services also means more distribution and advertising revenue opportunities for Roku.
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